Privacy Policy

What this page covers

This policy explains what information mumshift.com collects, how it's used, and who it's shared with. It covers the website generally and the Life Leadership Dashboard specifically, since the Dashboard processes more than a typical page view.

The Life Leadership Dashboard

When you use the Dashboard, the entries you write and the Demand/Capacity levels you choose stay in your browser until you choose to unlock your Leadership Brief. At that point, a summary — the seven Life Systems, your qualitative Demand and Capacity levels, and a small number of short excerpts from what you wrote — is sent to OpenAI, the AI provider we use to generate your personalised brief.

We do not send your name or email address to OpenAI, and we do not send your full, unedited brain dump — only the short excerpts needed to personalise the brief. OpenAI does not use this data to train its models. We configure our request to disable OpenAI's optional conversation-storage feature, which limits how the data is retained on their side; however, OpenAI may still retain API request data for up to 30 days for safety and abuse-monitoring purposes, after which it is deleted. We do not claim this data is never retained anywhere — only that we've limited it to what OpenAI's standard safeguards allow.

If the AI service is unavailable, your brief is generated instead by a rule-based fallback that runs entirely on our own systems and sends nothing to any third party.

Email address & the Leadership Brief

To unlock your Leadership Brief, you're asked for your email address. This is stored in our Mailchimp audience, tagged as a Dashboard lead. If you separately tick the optional box to also receive The Mum Shift Letter, that consent is recorded and tagged independently — ticking one does not automatically enrol you in the other.

Newsletter signup

If you subscribe to The Mum Shift Letter directly (via the footer form on any page), your email address is stored in the same Mailchimp audience for that purpose.

Contact & Work With Me form

Messages submitted through the Work With Me contact form are handled by Netlify Forms and delivered to Mum Shift directly. This is separate from the Mailchimp audience used for the newsletter and Dashboard leads.

Cookies & analytics

We use Google Analytics (GA4) to understand how the site is used. Analytics cookies only load after you accept them via the cookie banner; if you decline, no analytics cookies are set. This is implemented using Google's Consent Mode.

Your rights

Depending on where you live, you may have some or all of the following rights over the personal data described on this page:

• Access — ask us what personal data we hold about you.
• Rectification — ask us to correct data that is inaccurate or incomplete.
• Erasure — ask us to delete your personal data, including unsubscribing from Mailchimp at any time via the link in any email.
• Restriction or objection — ask us to limit how we use your data, or object to a particular use, where applicable to how that data is processed.
• Portability — ask for a copy of the data you've provided us in a common, machine-readable format, where applicable.
• Withdraw consent — where our use of your data relies on consent (such as the newsletter, or the optional Dashboard opt-in), withdraw that consent at any time, without affecting anything already done before withdrawal.
• Complain to a supervisory authority — if you're in the EU or EEA, you have the right to lodge a complaint with your local data protection authority if you believe your data has been mishandled.

To exercise any of these rights, contact us using the details below. We'll respond as promptly as we reasonably can. This section describes the rights the underlying systems (Mailchimp, Netlify, OpenAI) support today — it is not a substitute for legal advice, and we haven't claimed any guarantee beyond what our actual setup provides.

Contact

Questions about this policy or your data can be sent to mumshiftcoaching@gmail.com.